The last research project related to the online bingo industry was conducted in the UK by the marketing research company Mintel and was focused on the free online bingo modality.
The data obtained show an increase in the number of young players. In fact, 21% of the total number of online free bingo players are between 18 and 25 years old, which made a total of 700.000 players, the biggest amount of young players in the bingo history.
Moreover, this study also shows an increase in the number of players under 42 years old, which increased 62% during the last 10 years.
This data is really good news for online bingo companies, as a younger customer base means a better future perspective.
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